Thursday, 28 March 2013
Monday, 25 March 2013
My Nepali Tailor Is a Rockstar is not just a slogan but is actually a true story of one of the tailers of Jux Studio. His name is Roshan Rashaili and plays Mahdal, which is a two-headed cylinder shaped drum from Nepal. This local hero works for Studio Jux and is responsible for sewing many garments. In each garment you can find a number on the carelabel, so you can find the tailer who made it. In this way Studio Jux gives their customer transparency of where their products come from. 'Jux' is a German word for fun. And according to Studio Jux, fashion should be fun: not only for consumers, but also for the tailors.
A few weeks ago, together with Sabrina Spong 'diemetdieafro', I had the opportunity to see new F/W13 collection. We were not only impressed by their designs, but also sustainable production process each garment takes. Sustainability is their first priority. The fabrics that they use are organic cotton, hemp and recycled coke bottles. With all this green development, I am very proud to say 'I am wearing Studio Jux'
Look 1# all Studio Jux
Look 2: Me: Dress and accessories Studio Jux, Bag: Rika, Shoes: Tommy Hilfiger
Sabrina: Pants Top and Accessories: Studio Jux, Shoes: Own
Look 3: All Studio Jux
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